Baptist Health

Baptist Health provides families throughout Northeast Florida and Southeast Georgia with comprehensive medical care.

They had a complex and extensive collection of web experiences to represent hundreds of practices and clinics. However, they faced a couple issues. The existing sites either weren’t responsive or were partially responsive, which made them hard to use on many devices. Additionally, most sites were independent of each other causing an inconsistent user experience.

The solution was to build a design system that could be themed and adapted to several brands including Wolfson Children’s Hospital, Baptist Health, and Baptist MD Anderson.

Along with other designers I approached each design challenge by creating mockups and in-browser prototypes. These designs were shared frequently for feedback. Each approved design would yield new components which were added to the design system after some polishing for consistency, flexibility, and accessibility.

The design system enabled the team to speed up the design process and feature development like improved scheduling and “find a doctor” tools, along with ongoing maintenance.